Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.īuild a solid foundation for a stellar public image Enhance your reputation for trust and credibility Perfect your pitch and pricing to attract higher-caliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field-and keep the business coming in long-term.īook Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. It starts with laying a foundation so potential clients know you can give them what they want and need. This book shows you how to promote more than just your skills-you need to sell your reputation, your service, your very self. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion.
We tend to think of "busy" as the equivalent of "successful"-but that's not always the case. Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. Now the question is.are you going to start slow, and fade away from there? Or are you ready to engineer a launch that will change the future of your business and your life? less This formula is how you engineer massive success.
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Whether you have an existing business with existing products, or whether you have a service-based business and you want to develop your own products so you can leverage your time and your impact, or whether you're still in the planning phase and haven't quite started yet.this is your owners manual on how to start. What you have in your hands is the treasure map into that world-an almost secret digital society of entrepreneurs who have learned to create cash-on-demand paydays with their product launches and business launches.
Tiny home-based businesses started doing launches that sold tens of thousands.hundreds of thousands.and even millions of dollars in just a few days. Bootstrapping his first Internet business from his basement, he quickly developed an underground zero-budget process for launching new products with then-unheard of success.īut the success-train was just getting started-once he started teaching his formula to other entrepreneurs the results were simply breathtaking. Since 1996 Jeff Walker has been creating hugely successful launches in our increasingly digital world.
Unfortunately, most entrepreneurs put all their focus into "getting the doors open," without giving much thought to creating a great launch. The start of every business is critically important.and every truly successful product or business starts with a successful launch. Is your product or business going to achieve nearly instant momentum and sales, or will it start off slow and fade away from there?